[The Conversation Africa] Asake's first commercial releases, beginning with the song Lady in 2020, didn't really portend a seismic shift in Nigeria's teeming Afrobeats scene. The 27-year-old genre-blending Nigerian singer and rapper has a tongue-in-cheek delivery and jocular persona. He writes nonsensical, self-deprecating rhymes with hip-hop influenced consumerist themes and could easily be mistaken for a less threatening Naira Marley - a street savvy Afrobeats mainstay-wannabe.